Design + Motion + Experience : Motion Design & Creative Direction
Design + Motion + Experience
12 IDENT 1.jpg

12

Animation, Creative Direction

Sparkle* is 12 years old this year. To celebrate we'll be producing idents across the the year based on the No.12. using all our favourite mediums and collaborations. This animation was entirely driven by the cloth simulation on the type, animated using a simple vertex map set up.