Design + Motion + Experience : Motion Design & Creative Direction
Design + Motion + Experience
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We were approached by Magna Ltd to create a series of characters to help provide internal health and safety messages and instructions to their large work force. They needed to be used in short videos and for print.


Meet Eric.. he’s the Environment robot for the Magna plants al across the UK. Designed in house, rigged and animated to acompany Erics mum and dad, Ralf & Kim. Eric is the latest in our role out of heath and safety animations for Magna, who produce car parts for Jaguar and BMW. For quick and efficient turnaround, we employed simple methods of photo projection hooked up with some vray rendering.